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Aunt Bessie's reveals packaging to help visually impaired customers

26 Sep 2022
GraniaJain
Profile picture for user GraniaJain

Aunt Bessie's partnered with the Royal National Institute of Blind People to introduce NaviLens technology on selected products such as Golden Yorkshires.

The accompanying smartphone app can be used in-stores to detect the unique code printed on the front of selected packs, and subsequently provide audio directions to the customer to locate the chosen product.

The flexible system can also be used to relay key nutritional values, ingredient lists and preparation instructions.

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Olay Designs An Easy-Open Lid—& Shares the Inclusive Design

08 Nov 2021
GraniaJain
Profile picture for user GraniaJain

Olay North America is introducing the Easy Open Lid, a limited-edition prototype developed with and for people with disabilities.

The Easy Open Lid will be incorporated into the product design of OLAY’s most popular products: the Regenerist Micro-Sculpting Cream, Vitamin C + Peptide 24 Face Moisturizer, Retinol 24 Face Moisturizer and Collagen Peptide 24 Face Moisturizer.

The lid is white, and paired with different color jars, in red, blue, yellow, and white, for the products mentioned.  

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Australia Post reveals new parcel packaging that includes space for Aboriginal place names

05 Jul 2021
GraniaJain
Profile picture for user GraniaJain

Australia Post has unveiled new parcel packaging that includes a dedicated space for the inclusion of traditional Aboriginal place names.

The move is part of NAIDOC Week 2021, which runs from July 4 to 11, and its theme “Heal Country!” and is for customers who wish to recognise traditional country on their mail.

The organisation is also celebrating the First Nations culture by wrapping street postal boxes in indigenous artwork with a design created by Darwin’s Marcus Lee of the Karajarri people.

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Canadian Brand Quo Celebrates Pride with Colorful Makeup & Packaging

30 May 2021
GraniaJain
Profile picture for user GraniaJain

It's almost that time of year—when beauty is rainbow-colored in honor of Pride Month in June.

Nail polish caps are decorated with rainbow labels, faux eyelashes are rainbow-colored, and a palette filled with eyeshadow in every color of the rainbow says "Love is Love."

The brand is sold at Shoppers Drug Mart. 

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Unilever to remove ‘normal’ from packaging, ads of beauty & personal care brands

10 Mar 2021
GraniaJain
Profile picture for user GraniaJain

Consumer goods giant Unilever on Tuesday said it is set to remove the word "normal" from the packaging and advertising of all its beauty and personal care brands, to make its campaigns more inclusive. The company also plans to stop digitally altering a person’s body shape and skin colour in its commercials as it moves to a more equitable idea of promoting beauty products.

The move comes as consumers the world over seek greater inclusivity from the brands they purchase.

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