September
26
/ 2022
Aunt Bessie's partnered with the Royal National Institute of Blind People to introduce NaviLens technology on selected products such as Golden Yorkshires.
The accompanying smartphone app can be used in-stores to detect the unique code printed on the front of selected packs, and subsequently provide audio directions to the customer to locate the chosen product.
The flexible system can also be used to relay key nutritional values, ingredient lists and preparation instructions.
