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Grace Label, Fathom Optics, and KODAK FLEXCEL NX Technology Bring Special Effects to Smaller Brands

19 Sep 2022
GraniaJain
Profile picture for user GraniaJain

In what the judges described as “a really impressive innovation,” the label for Des Moines, Iowa, craft beer producer, Confluence Brewery, used Fathom’s brand-new embellishment technology to render attention-grabbing full-motion 3D effects on labeling for the brewery’s ‘Wizard’ Gose-style sour ale. The effects appear to be on three different levels: text and graphics on the label surface, a ‘Northern Lights’-type effect seemingly moving within the can itself, and finally, at the top of the wizard’s staff, a rotating orb that appears to emerge from the surface of the label.

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  • Read more about Grace Label, Fathom Optics, and KODAK FLEXCEL NX Technology Bring Special Effects to Smaller Brands
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Indomie releases empty plate packaging to welcome Ramadan

13 Apr 2021
GraniaJain
Profile picture for user GraniaJain

The packaging, which features a photo of an empty plate instead of it being full with gourmet renditions of the various instant noodles flavors, is now sold everywhere ahead of Ramadan, which is expected to begin on April 12 and end on May 12.

On the packaging is also the message, “Selamat menunaikan ibadah puasa” (happy fasting).

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  • Read more about Indomie releases empty plate packaging to welcome Ramadan
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