Abaris Printing created the labels using a lithographic print style process, while MCC handled the scratch and enter lid stickers. Both labels were applied to the jars at the brands factory in Lithgow, where the Nutella itself is made.
The design of the new label celebrates what the company calls its “most iconic pairing” – Nutella and bread.
Partnering with premium kitchenware brand Alessi, Nutella’s latest promotion gives 400 lucky shoppers the chance to win a Nutella x Alessi breadboard – valued at $250. The promotion runs from 1 September to 26 October.