&ldquoif ernest hemingway and hunter thompson had a bare knuckle fistfight, wayward whiskey is what they would sit down to drink at the end of it.&rdquowayward whiskey is straightforward and ready to make bold promises, and the smart design is purposeful and modern while still retaining a bit of that classic whiskey bottle feel. chen design associates aimed to give a nod to its american heritage but at the same time set it apart from the spirits currently on the market. as chen design associates describes it, it&rsquos &ldquorustic but clean, nostalgic yet contemporary.&rdquoupon close inspection, the design features small lightning bolts and signs reminiscent of electric fences, implying that the whiskey itself is electric and ready to put a jolt of life into you. the delicate attention to detail elevates wayward whiskey to the high standards and bold promises it makes.