In addition to being 100% recyclable, the updated packaging comes with a resealable zipper closure that removes the need for a plastic clip, the Ridgefield-based family-owned commercial bakery said in an Oct. 16 press release.
It also does away with the inner cellophane wrap. That helps cut down on plastic waste, as well as delivers a sleeker package both on shelf and at home.
According to Toufayan Bakeries, it will implement the changes across nearly all items it produces. With the move, the company expects to reduce overall plastic consumption by more than 40 tons a year.
The revamp is part of the company’s ongoing commitment to environmental sustainability. Other steps taken include responsible sourcing, waste reduction across manufacturing sites and carbon reduction initiatives.
Toufayan Bakeries Vice President of Marketing and Sales Karen Toufayan shared, “This is the pita our grandfather perfected, that we proudly share with families nationwide. We take great care in how it is packaged from our bakery to your home.”
“Upgrading our entire product line to best-in-class sustainable packaging reflects our commitment as a family-owned business that cares deeply about future generations. It was essential that sustainability improvements would also enhance the customer experience while maintaining pricing,” she said.
One of the largest family-owned specialty bakeries in the U.S., Toufayan dates back to 1926. Its lineup features more than 100 varieties of fresh baked goods, including flatbreads, bagels, wraps, breadsticks and pitas.