With certifications including USDA Organic, Gluten-free, Plant-based, Vegan, Kosher, Rainforest Alliance Certified, and Non-GMO project verified, nib mor is perfect for anyone who has a passion for eating well and doing so sustainably.
With growing consumer demand for lower sugar, lower calorie organic dark chocolate that tastes amazing and has unique toppings, nib mor is redesigning their packaging with vibrant colors and unique iconography to appeal to their family-focused audience.
Each visual element of the redesign is meant to differentiate the brand in the snacking chocolate category while also communicating its craveability. The modernized logo and eye-catching color palette of the packaging will pop on store shelves and also convey a sense of fun while conveying the appetite appeal of the mouth-watering chocolate.
"The whole design is meant to reinforce the brand's mission of providing consumers a snackable, yes-able, permissible indulgence at a single glance," said Prabha Cheemalapati, CEO of nib mor. "As we've started sharing the new packaging more broadly, the feedback we've received has been incredibly positive."
Dollar sales of the brand's snacking bags were up nearly 30 percent in 2020 and their e-commerce sales increased by more than 50 percent. With their new packaging design being phased in online and on-shelf, nib mor is expecting to build even more momentum in 2021.
Consumers can already see the new packaging on nib mor's website. Over the month of April, it will be phased into retailers such as Sprouts, Whole Foods, Wegmans, and more.