The high-end firm has teamed up with foil maker Amcor Capsules on the plastic-free hood for its premium champagne products. Made of aluminium and paper, the move comes as Moët & Chandon moves to more sustainable packaging.
The foil, created using paper made in Europe, has a carbon impact 31% lower than standard complex foils, says the champagne maker.
It contains around 60% aluminium, which – as well as being recyclable – retains the brand’s aesthetic properties.
The new hood will be available from October this year and will not lead to any reduction in production, Moët & Chandon said.
Yannick Magnon, managing director, Amcor Capsules, said: “The launch of the Essentielle plastic-free foil draws attention to the expertise at our Mareuil-sur-Aÿ site, which specialises in the manufacture of foils and is located in the heart of the Champagne region.
“Amcor Capsules is drawing on Essentielle to revolutionise the industry by offering a recyclable, plastic-free solution that suits the fast pace of their packaging lines, confirming its major role among wine-growing players, here in Champagne.”
Moët & Chandon says it’s committed to sustainable farming practices that factor in the entire ecosystem.
In March this year, discount grocer Aldi launched the UK’s first supermarket own-brand flat, fully-recycled plastic wine bottles.