To achieve this, print production agency COUSIN appointed packaging design company Burgopak to develop a solution that balances visual impact, practicality, and shipping efficiency. Burgopak’s team selected their proprietary Coupe pack, designed to minimize dead space. It presents the 15 supplement sticks at an angle – they lie staggered for a visually engaging display. The materials and design were optimised for efficient material use and practical strength. The pack’s dimensions were optimized to meet Royal Mail’s large letter requirements, helping to reduce shipping costs and environmental impact.
A key element of the packaging is the use of MetsäBoard Pro FBB Bright, a high-quality paperboard produced by Metsä Board. This material was chosen for its performance and value, supporting the project’s goals for both product protection and responsible sourcing.
