In Photonic Printing, a functional coating containing patented DataLase laser reactive pigment is applied as a patch using traditional print methods, such as flexography or gravure.
Photonic Printing offers numerous advantages and efficiencies, it says, including:
- Increased flexibility using variable data, allowing personalised individual consumer-orientated campaigns and enhanced engagement opportunities
- Late-stage packaging customisation enables quicker reaction to trends/market changes, tailoring to specific messages, moments or occasions, in a very short timescale
- Encourages positive consumer sustainability behaviour
- Effectively communicates important information, such as allergen advice
- Enhanced shelf appeal
- Positively impacts supply chain costs through SKU rationalisation– less waste, inventory and variability
- Improved forecasting accuracy and waste reduction
One example of the company’s potential impact is its ability to deliver personalised messages to encourage consumer behaviour towards recycling and to drive change in consumer habits and promote sustainable behaviour towards recycling of disposable hot drinks cups.
With its innovative VAReLaseTM Cup Solutions system, that began pilot trials in June 2019, DataLase has identified sustainability and recycling as one of the key benefits of the technology. Hot drink cups can be individually personalised in real-time at the point of sale. The cup appears blank until exposed to a laser which activates a pigment on the cup material and prints the bespoke design straight onto the surface.