Intent on making a splash with his new niche product, DiTucci made finding the right environmentally friendly bottle a vital component in the company’s product development. “I wanted to create a ‘wonder’ bottle that would not add to the planet’s accumulation of discarded bottles,” says DiTucci. “I explored corn-based plastic bottles, but found them to be expensive, brittle, and not easily degradable or recyclable.”
According to DiTucci, organic material additives accelerate the plastic degradation of Green2O’s 500-mL PET bullet-style bottle in typical landfill conditions. These additives meet food content regulations for safety from the Food & Drug Administration (FDA) and the European Union (EU), he explains, and third-party testing using ASTM methods have confirmed that the bottle is 32.7% biodegradable within 10 months in simulated landfill conditions.
The right cap closure was also an important consideration. DiTucci found a recyclable PP cap that is eco-conscious, secure and cost-effective. “Frank was the first customer to ask for a biodegradable cap,” says Tyler Wantuch, CSI customer support specialist. Our R&D people tested the additive used in his bottles, and preliminary results found that it worked well.” The tamper-resistant Aqua-Lok 26-mm cap from Closure Systems International (CSI) is designed specifically for water bottles, and it’s available in a hue that matched the brand’s vivid green dress color.
DiTucci enlisted the expertise of two marketing and design firms to develop the brand strategy and business model for his start-up company: Zack Group LLC and MetaBrand Corp.
“We worked closely with Frank to create a strong brand identity with a solid logo and color palette as well as a dynamic label design,” says Steven Wright, vice president and managing director for Zack Group. “We started with a broad brush approach, fine tuning the concepts to one that was the most powerful. In the final design, we positioned the logo vertically on the bottle to maximize impact, made ‘natural alkaline’ more prominent, and added a burst for 100% recyclable/biodegradable. When bottles are lined up on the shelf, the green wave pattern extends dramatically along the line of sight.” The agency is discussing other initiatives to increase the impact of the product across retail channels.
DiTucci credits MetaBrand for getting his business feet firmly anchored. “When I first met Frank at the BevNet trade show in New York two years ago, I was impressed with his passion and goals for his product,” notes Eric Schnell, MetaBrand CEO. “He had his preliminary packaging and logo and needed help with legal, regulatory and marketing issues as well as ‘truing up’ his business plan. We refined and expanded his business plan, connecting him with business accountants, attorneys, capital investors, and resources for labels, caps and other components.”
This connection led Green2O to Epsen Hillmer Graphics, a label printing company that specializes in beverage labels. The product’s initial paper label was replaced by a 2-mil clear PP film pressure-sensitive label that had more impact. The film label is printed in four colors (two blues, green and white) using UV Flexography, which produces rich color saturation and above-average durability. An overall UV-textured coating and spot UV gloss coating over the logo provides a distinctive tactile surface.
EXCITING DEVELOPMENTS AHEAD
Green2O Alkaline Spring Water is now available in select markets in the northeast. DiTucci’s ambition is to give category leaders like Smart Water and Fiji a run for their money on the national stage. An agreement with the owners of water enhancer Drop2O, KickDrop Beverages Inc. has recently been signed and a co-branding promotion will begin in early 2015, expanding market penetration.
The promotion will consist of a 12-pack case of Green2O water plus one Drop2O bottle in one of three flavors (pomegranate, peach or orange), with initial rollout will be in national and independent food stores along the east coast.
Another partnership might have wide-reaching implications for the entire bottled food and beverage industry. Green2O will also be collaborating with Kean University on a Life Cycle Assessment (LCA) of the energy use and environmental impacts of its bottle and others in the industry, as soon as university funds are available.
These days we hear a lot about Content Marketing in various verticals, be it entertainment, education, consumer goods or politics.
Print media has always been a favoured area for product suppliers wherein they constantly give ads and promote their products. No doubt this was the most effective way of virtual marketing; however is this really effective for 2020 gen as well?
Its an interesting book that i read many years back. It talks about the familiar sayings and their meanings. This reminds me that for we packaging technologists, the life is not different. If I try to explain the meaning of book from packaging technologists' point of view, its: 1. Lock: Tamper evidence 2. Stock: Material options and availabillty Chhavi Goel 3.
The Saudi Group Almarai Leader Of The Arabian Food Market Has Ordered New Contitherm 123 Cup Filling And Sealing Machines From Oystar Gasti To Expand Their Dairy Businessnbspschwaumlbisch Hall 7 October 2013the Customers39 Desire For Dairy Products In The Gulf Region Remains Strong This Has Induced The Almarai Group To Order Additional Contitherm 123 Filling And Sealing Lines From Packaging Machinery Manufacturer Oystar Gasti The Company Will Then Produce Its Dairy Products On Several Machines Of The Contitherm 123 Seriesnbspwith A Capacity Of 28000 Cups Per Hour The Contitherm123 Is The Fa
Classics&39 nail polish remover is a product of kk toiletries, which is available in 150ml, 250ml and 400ml bottles from retailers including pound world, pound land and home bargains. the range also travels to malta and sweden. the extrusion blow shaped tall boston cylindrical bottles are produced for health point on rpc llantrisant&39s bekum machinery. the neck on all three bottles measures a 24mm415 industry standard sizes. an edition of the product confining acetone is provided in a pinktint bottle. an acetone free alternative is also available in a natural hdpe bottle. after getting the contract to manufacture bottles for the &39classics&39 series, rpc llantrisant had to imitate the previous containers, to permit for an effortless change of supplier. rpc llantrisant then worked closely along with kk toiletries and healthpoint to make sure the procedure of developing and using the bottles went as easily as possible. along with these, kk toiletries also uses rpc llantrisant bottles for an extensive range of ownlabel nail polish removers that are offered in the uk&39s biggest beauty retailers and super markets. for own label products, kk toiletries dictates the product, packaging, cap and bottle. kk toiletries was started in the year 1997 and is located in skelmersdale, lancashire. rpc is one of the leading suppliers of rigid plastic packaging in europe region, with functioning throughout europe as well as one in the usa. its product series includes all types of rigid packaging, namely thermoformed packs, sheet and extrusion blowmoulded packs, injection moulded packs, as well as injection stretch blown and injection blown packs. the business comprises 6 separate distribution and sales centres and 51 manufacturing sites, transforms polymer granules into finished packaging product by a mixture of assembly and moulding processes, with few products undergoing extra valueadding decorating procedures such as label application or printing.
source of information:- httpwww.specialchem4cosmetics.comservicesnews.aspxid6853
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