qr code

By founding QR-Marketing GmbH, All4Labels Group strengthens its digital pioneering role in the label printing market and enables a comprehensive range of secure and intelligent solutions for labels, packaging and beyond. The new entity was founded at the end of year 2021 and counts about 20 dedicated employees.

The Ministry of Consumer Affairs on Saturday allowed manufacturers or importers of electronics to declare certain mandatory details about the product either through QR code or on the packaging of the product itself. The relaxation has been given for a period of one year.

The brand said the pilot reward scheme, part of its longer-term commitment to become a 100% circular brand by 2025, will also explore how a digital Deposit Return Scheme (DRS) can be successful in engaging consumers and encouraging recycling.

Deposit Return Schemes are due to be introduced across the UK, starting with Scotland in 2023.

PepsiCo’s packaged oats brand Quaker has revealed a new brand identity in the Indian market switching to a new logo representing the brand globally.

“For the first time since its launch in the country, the brand has changed its packaging design and adopted the new global logo. With ‘technology’ taking centre stage, the new-look Quaker Oats pack comes with a QR code for the digital-savvy consumers that gives easy access to Quaker’s Content Hub—a platform with a variety of nourishing and scrumptious oats recipes —on YouTube," PepsiCo India said in a statement Monday.

The UK’s largest independent cheese producer has this week revealed new branding for its core range of cheddar; Mature, Extra Mature and Vintage, including the 550g family size pack.

Somerset-based Wyke Farms, whose products are consumed in around 165 countries worldwide, said the refresh has achieved a reduction of 35% less packaging being used and allowed room for Wyke Farms’ “unique provenance and sustainability USP’s”.

The UK’s largest independent cheese producer has this week revealed new branding for its core range of cheddar; Mature, Extra Mature and Vintage, including the 550g family size pack.

Somerset-based Wyke Farms, whose products are consumed in around 165 countries worldwide, said the refresh has achieved a reduction of 35% less packaging being used and allowed room for Wyke Farms’ “unique provenance and sustainability USP’s”.

The packaging is designed to highlight unique properties of single-origin cocoa. Working with global packaging and brand experience company SGK, the company is shifting its descriptors from heirloom to single-origin to increase awareness of the unique flavors in each country’s cocoa, created by genetic varieties and local environmental conditions.