October
02
/ 2025
Following its iconic return last year, exotic alcoholic fruit juice brand, Reef, is making waves once again with an exciting new format, as it becomes the first UK alcoholic RTD brand to become available in Tetra packaging from July.
Reef brought a nostalgic moment to UK consumers in 2024 with its relaunch, proving itself to be a timeless classic with the ability to evolve alongside changing trends. Reef is experiencing exceptional growth in the UK Off-Trade of +207%, and the brand's momentum shows no signs of slowing down, and has paved the way for the latest format expansion.