Point of purchase displays are used as a marketing tool in the retail industry to encourage customers to engage with products. Such visuals have historically augmented sales and enhanced customer retention.
POP displays are standalone features, separate from the traditional display shelves and aisles thus ensuring additional facings and interactions for products with customers. One might find POP displays at the head and foot of aisles, in the “action alley” or near payment counters. They can also be placed at the entrance of the store.