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Lenor bottles

Lenor ditches opaque bottles and implements digital watermarking to improve recyclability

Profile picture for user PC Team
Press Packagin…
March
25
/ 2022

To get the inside story on these updates, we caught up with Gian de Belder, technical director of R&D packaging sustainability at Procter & Gamble.

P&G’s Lenor brand has unveiled two new packaging innovations. To start us off, could you tell us about the first one?

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  • recyclable
  • Bottle Platform
  • Fabric Enhancers
  • packaging
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