• CATCHING THE EYE

    CATCHING THE EYE

    From product protection to marketing, packaging serves a multitude of purposes.

    The targeted audience must be able to quickly grasp the need, purpose, and use of a product from its packaging to want to buy it.

    A rather cynical and hard-to-please audience is children. Easily bored and extremely dependent on visual stimulation, the young demographic needs instant engagement features even before they reach the toys inside.