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Apple’s Distribution Chain The Real Winner Of Less iPhone 12 Packaging

29 Dec 2021
pr011
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Like most Apple announcements, there was mention of a faster chip, a more detailed camera, and a tougher screen.

But the most significant change was the announcement that the new iPhone 12 wouldn't come with AirPods or a charger, and less packaging as a result - 50% less, to be exact. 

Apple's marketing department says: 

93% of the packaging is fibre-based, due to our work to use less plastic in packaging
100% of the wood fibre comes from recycled and responsible sources
72% recycled content in fibre packaging 

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