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brand recognition

The Collective launches new packaging in major brand refresh

Profile picture for user GraniaJain
Grania Jain
August
31
/ 2022

Yoghurt brand The Collective has unveiled refreshed packaging across its entire range.

The updated packaging is being rolled out across its Gourmet, Dairy-free Gourmet and Natural ranges.

The brand said the refresh, which standardised packaging design across The Collective’s portfolio of products, was designed to enhance brand recognition and ensure visual alignment across all of the brand’s products.

Tags

  • rebranding
  • brand recognition
  • consumer awareness
  • aspects of packaging design
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