Mount Laurel, NJ — June 1, 2026 — Antares Vision Group (AVG), a global leader in supply chain traceability and transparency solutions, and Driscoll's, the world's leading fresh berry company, will deliver a joint presentation at GS1 Connect 2026 in Las Vegas. Titled "Berry Smart Traceability: Item-Level Traceability with 2D Barcodes," the session will provide supply chain, operations, and technology leaders with a detailed, real-world account of deploying serialization at unprecedented fresh produce scale — as well as the steps necessary to optimize such a far-reaching endeavor.
The presentation takes place on June 10 from 3:00–3:30 PM in the Mont-Royal Room on Level 4, and will also outline how GS1 Digital Link is emerging as the next foundation for Driscoll's connected consumer vision.
The session will be led by Dana Biancardi, Senior Program Manager at Driscoll's, and Herb Wong, Chief Customer Officer at Antares Vision Group. Each brings a distinct perspective, with Ms. Biancardi focusing on the effort's business outcomes and operational reality while Mr. Wong details the project's technical architecture and implementation.
The joint effort was defined by its sheer size and scope: Driscoll's ships more than one billion pounds of berries annually to more than 400 customer locations across the U.S. and Mexico, sourcing from more than 4,000 independent growers. With over two million consumer survey responses received each year, the company had no shortage of feedback — but no way to connect that feedback to the specific farm, field, or berry variety that produced it.
The solution was item-level serialization: giving every individual clamshell a unique identity, grounded in GS1 standards, that links each package back through the full supply chain encompassing its variety, grower, harvest event, and growing conditions. Consumers scanning the on-pack QR code to submit quality feedback are now not only providing valuable information, but also completing Driscoll's shelf-to-field feedback loop.
Achieving Scale Without Sacrificing Precision
The implementation required solving for three constraints simultaneously: 99% scanning accuracy across millions of items in active field conditions, sub-second throughput without interrupting the pace of harvest, and compatibility with any consumer smartphone without a proprietary app. To date, more than 250 million clamshells have been serialized, with the system sustaining high accuracy at full production speeds.
The presentation will also cover the next phase: Driscoll's Digital Link pilot, which transforms each serialized QR code into a gateway for richer consumer engagement — connecting shoppers directly to variety-specific information, sustainability stories, and personalized content at the point of consumption.
About Antares Vision Group: Antares Vision Group is a global leader in inspection systems, track and trace solutions, and smart data management for the pharmaceutical, food and beverage, and industrial sectors. The company helps clients achieve end-to-end supply chain transparency. Learn more at antaresvisiongroup.com.
About Driscoll's: Driscoll's is the world's leading fresh berry company, dedicated to growing the finest strawberries, blueberries, raspberries and blackberries. Family Farms. Finest Berries. Learn more at driscolls.com.