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Wai Wai noodles revises packaging to promote hand wash hygiene

The company echoes "the Hand Wash Program" led by WHO. The brand has printed and distributed about 50 crore packets in India and 200 crore packets in South Asia with the hand hygiene message. The message has been printed both in English and Hindi for inclusivity.

Wai Wai maker CG Foods has tweaked the packaging of its instant noodles in the wake of Covid-19 outbreak in the country. The new packs of the instant noodle brand carry a dedicated space to propagate the agenda of WHO-led hand wash programme amidst the novel coronavirus pandemic. With the audience for the noodle being predominantly teenagers and millennials, the FMCG vertical of the Nepalese multinational conglomerate seeks to directly connect with its young consumers.

“We are aligned with our responsibility to our younger consumers during these trying times. With the increased relevance of advocating the cause of clean hands before consumption, we will be stepping up our efforts in this direction,” said GP Sah, CG Corp Global business head, in a press statement.
 

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