Valser, The New Packaging : Metaphor of Strength without Limits

Valser, The New Packaging : Metaphor of Strength without Limits

Acqua Valser is an explosive force , it is a link with the territory and the mountains from which it flows, it is a daily push to do more and more and better: to feel without limits . And it is precisely the "call to action" #FeelingLimitless that inspired the new packaging of Valser that perfectly embodies the impetuous nature of this water able to bend even the rocks of the mountains to its erosive force.

News: 

Acqua Valser is an explosive force , it is a link with the territory and the mountains from which it flows, it is a daily push to do more and more and better: to feel without limits . And it is precisely the "call to action" #FeelingLimitless that inspired the new packaging of Valser that perfectly embodies the impetuous nature of this water able to bend even the rocks of the mountains to its erosive force. A crack in the rock is therefore a central element of the new packaging, a metaphor of strength without limits and an element of connection with the communication of the Brand, which, both online and offline, dialogues with its target audience through powerful images of courage and physical power.

 

PET Engineering took care of the design engineering , prototyping and verification of the mechanical performance of the container, soon available in various formats.

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