this new online tool enables brand owners to &bull test and understand the impact of shelfready packaging on shoppers faster than ever by visualising it on a virtual supermarket shelf and collating eyetracking results via a webcam. &bull gather insights from large numbers of shoppers more quickly and costeffectively than ever before. &bull gives the flexibility to gather insights from particular segments of shopper types. &bull shopper research is carried out online in a totally riskfree environment during the early stages of packaging development and design. &bull get their shelfready packaging design right before they make it real, saving customers&rsquo time and money. source httpwww.smurfitkappa.comvhomecomnewsroompressreleasespagesdisruptiveshelfreadypackagingspottedby76moreshoppers.aspx