smart label

diageo&39s prototype &quotsmart bottle&quot uses nearfield communication technology to interact with consumers and deter counterfeiters.created in partnership with&nbspthinfilm, the bottle uses near field communication nfc technology, integrated with labeling, to let consumers interact with the package using nfcenabled smartphones.this is a way of providing relevant content in a more seamless way for the digital generation.each of the nfc tags is encoded at thinfilm&rsquos factory with an identifier that cannot be electrically modified or copied&mdashby counterfeiters or others who would divert the product during distribution.&nbsp