pepsico started &ldquolay&rsquos summer days&rdquo campaign to make lays packaging personalised. this is a digital print packaging initiative to print pack with hp indigo.it is available for us consumers to &lsquosavour their favourite&rsquo summer moments with a brand custom digital packaging campaign. the brand is tapping into the emotional excitement of summer and giving consumers the opportunity to print those special summer scenes on their packs.lay&39s potato chips feature photos of customer&rsquos favourite summer moments. with the help of it thousands of consumers will also receive a reallife customized bag of lay&rsquos classic potato chips featuring a photo of their choosing.consumers can visit www.lays.com to experience the lay&rsquos summer bag creator.the interactive tool allows fans to upload a summer photo, caption it and receive a digital version of their photo to share with family and friends on social media.