At a Glance
- Lipton debuts tea concentrates at Walmart in 32oz packs, followed by new Fruit & Herbal Tea bag packaging line in August.
- Coors Light's latest wacky pack: cold-activated deodorant tied to the Leagues Cup soccer tournament, with partner Duradry.
- Pilgrim's Pride plans $400 million Georgia chicken facility to boost Just Bare and other prepared food brands.
Lipton debuts tea concentrates: In July, Lipton debuted its first tea concentrates, exclusively at Walmart stores. Packed in 32-ounce aseptic barrier packs, they’re offered in three varieties: Black Tea with Lemon, Green Tea with Lemonade, and Southern Sweet Black Tea. The pitch: “Just shake, pour, and mix with your favorite liquid like water, seltzer, lemonade, or juice.” The company follows with the August launch of Fruit & Herbal Teas in new 20-count cartons of tea bags in four flavors: Golden Chamomile, Peach Paradise, Smooth Mint, and Lemon Ginger Refresh.
Lipton’s moves echo sibling brand Tazo, which has years of experience with concentrates as well as herbal and fruit teas. Both brands stand to capitalize on market trends in both product categories:
- The global tea concentrate market will likely grow at a 4.6% compound annual growth rate (CAGR) from US$1.5 billion to more than $2.3 billion by 2034, according to Fact.MR’s Tea Concentrate Market Outlook.
- The fruit and herbal tea market is expected to grow at a 7.8% CAGR from US$3.8 billion in 2023 to $6.5 billion in 2030, according to a Fairfield Research report.Coors Light enters the pits: Coors Light partnered with Duradry to introduce Dura Chill deodorant, and to tap the “viral trend of chilling beauty and skincare.” When stored in the ’fridge — presumably next to the beer— the mountains on the label turn blue, and your pits are ready for “Rocky Mountain freshness” for quick cooling and all-day sweat protection. It uses the cold-activated packaging technology used on Coors Light cans since 2014.
- Coors Light enters the pits: Coors Light partnered with Duradry to introduce Dura Chill deodorant, and to tap the “viral trend of chilling beauty and skincare.” When stored in the ’fridge — presumably next to the beer— the mountains on the label turn blue, and your pits are ready for “Rocky Mountain freshness” for quick cooling and all-day sweat protection. It uses the cold-activated packaging technology used on Coors Light cans since 2014.
- Timed to tie in with North America’s soccer Leagues Cup. Limited quantities will be available for $14.99 through the brand's Shop.CoorsLight.com store and Duradry's website.
- The goofiness is no surprise, following other novel sports and personal care tie-ins, including a Chill Roll beer can face-roller (Super Bowl), beer-flavored ice pops and lollipops (March Madness), and nail polish that changes color when those nails are attached to fingers holding a cold beer.
Pilgrim’s to hatch new prepared chicken plant: Moving from whacky packs to some down-to-earth news, chicken processor and marketer Pilgrim’s Pride has announced plans for $400 million to build a new, multi-phase prepared-foods facility in Georgia, where the company operates seven food production facilities and supporting facilities including feed mills and hatcheries. This will help Pilgrim grow its prepared foods brands including Just Bare, Pilgrim’s, and Gold Kist. Fabio Sandri, Pilgrim’s CEO, expects groundbreaking later this year and the first-phase completion in 2027.
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