Kraft Heinz Canada announced that it has completed the acquisition of the assets of Ethical Bean Coffee. Founded in 2003, Ethical Bean Coffee is a leading roaster of 100% Fairtrade, certified organic coffee. Based in Vancouver, British Columbia, Ethical Bean is committed to social responsibility, global awareness and environmental accountability.
Carlos Piani, President of Kraft Heinz Canada said: “Kraft Heinz Canada is continuously looking for ways to deliver superior quality, extensive variety, and finer products to Canadians. We believe quality coffee starts at the source, which involves responsible sourcing and supporting the hard-working dedicated farmers at origin. The acquisition of Ethical Bean Coffee reinforces our pledge to the sustainable health of our people, our planet and our Company.”
Lloyd Bernhardt, co-founder of Ethical Bean stated: “We are proud of what Ethical Bean has been able to accomplish over the past fifteen years, building a brand with a solid reputation across North America for great tasting coffee, that is sustainably sourced. With Kraft Heinz’s expertise and scale, we’re confident that Ethical Bean Coffee will continue to deliver on that reputation to a much wider audience.”
Terms of the deal were not disclosed.