In partnership with Clean Beauty Collective, these Home and Hair & Body mists’ scents are echoed in their packaging.
Clean Beauty Collective has been a defining force in modern fragrance since 2003.
In 2017, JMD was brought on as long-term creative partners to lead a comprehensive aesthetic evolution.
JMD has helped reimagine the master brand and its key franchises, including Clean Classic, Clean Reserve, and Clean Avant Garden, while preserving the integrity of the brand’s core DNA.
Over the past several years, the partnership has expanded beyond fragrance into new categories including Clean Home and Hair & Body.
This new collection helps to strategically evolve the portfolio while maintaining a cohesive, ownable visual language.
The new Hair and Body perfume mists are filled with summer-gourmand scents with packaging to match.
JMD has created bottles reminiscent of popsicles, with a rounded rectangular bottle and stick-like caps. The bottles are clear to show off the vibrant scents inside.
This four-scent collection includes Papaya Paradise. Rose All Day, Pistachio Passion, and Whipped Vanilla.
The Clean Reserve collection features a classic minimalist rectangle bottle with rectangular wooden caps.
This is a glitter-filled perfume collection, featuring four sweet gourmand scents.
Scents include Sparkling Sugar, Skin [Intense], Caramel Swirl, and Whipped Cherry. Each of these scents also comes as a mini.
From refining the minimalist codes of Clean Classic to developing the warmer, sustainability-driven Reserve collection and extending the brand into lifestyle and personal care, JMD has supported Clean Beauty Collective through multiple stages of creative development, ensuring clarity, consistency, and modern relevance across every touchpoint.