ITC Limited forayed into the ready-to-drink milk-based beverages with the launch of Sunfeast Wonderz Milk in four variants - Fruit ‘n’ Milk (Mango), Fruit ‘n’ Milk (Mixed Fruit), Shakes (Classic Vanilla) and NutShakes (Kesar Badam) - at an event in Chennai. The development was announced by Hemant Malik, divisional chief executive, foods, ITC Limited.
ITC’s Sunfeast Wonderz Milkpromises to make milk more exciting through a delightful taste adventure enabling the Indian consumer to rediscover the wonders of milk. The launch range comprisesof innovativeofferings. TheFruit n Milk variant available in Mango and Mixed Fruit is made with real fruit pulp and has real fruit bits – a first in the market offering, promising a delightful consumption experience. The Shakes variant available in Classic Vanilla flavor made with natural vanilla extracts promises a classic thick and creamy milkshake experience like an oasis in the desert. The NutShakes variant available in Kesar Badam flavor contains real Badam bits promising goodness of milk and almonds.
It seems to be absolutely true for companies like ITC in the creative fields to launch a great product such as Sunfeast Wonderz’ with the range comprising of the four products would be available at general trade and modern trade outlets in the launch markets.
The range is priced as
- Sunfeast Wonderz Milk, Fruit ‘n’ Milk (Mango) 200ml bottle at Rs. 25
- Sunfeast Wonderz Milk, Fruit ‘n’ Milk (Mixed Fruit) 200ml bottle at Rs. 25
- Sunfeast Wonderz Milk, Shakes (Classic Vanilla) 200ml bottle at Rs. 30
- Sunfeast Wonderz Milk, Nut Shakes (KesarBadam) 200ml bottle at Rs. 35