Interactive Packaging

Coca cola is launching a new high tech beverage can to address the latest interactive packaging trend to grab the attention of young customers. These cans are printed with a quick response code which, when scanned by a smart phone camera, takes the phone browser straight to an online &ldquocoke music portal&rdquo.

It allows the manufacturer to communicate with and attract young consumers. This technology is an interesting way of elevating the moment of consumption through additional sensory experiences, adding hearing to taste and sight.