Hershey India forays into premium biscuit segment by launching Sofit protein cookies

Hershey India forays into premium biscuit segment by launching Sofit protein cookies

Hershey India plans to enter the premium biscuit market category with the launch of Sofit protein cookies. The process of inauguration was commenced by the by brand ambassador John Abraham at an event held in Mumbai.

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Hershey India, a part of The Hershey Company which is a US based chocolate and Confectionery Company and had acquired Sofit, from Godrej in 2012. Commenting on the Hershey India’s venturing in to the new category, Herjit Bhalla, MD, Hershey India said, "Bringing a unique and consumer-relevant product such as a cookie with the goodness of protein in to this $2.8 billion biscuit category, is a perfect next step for the Sofit brand."

These cookies will be available in three different ranges such as cocoa with flax seeds, mango with almond, and raisins with flax seeds.

“The products will be available pan-India across all large cities in modern trade outlets, e-commerce sites and leading general trade outlets. All Hershey's products that we make are made in India and for India, and Sofit cookies are manufactured at our partner’s facility in Hyderabad,” Bhalla said.

The cookies are priced at Rs 45 for the 100 gram pack and Rs 65 for the 150 gram pack.

 

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