WestRock (NYSE: WRK), a leading provider of differentiated paper and packaging solutions, has announced it is partnering with Heinz UK to implement WestRock’s Cluster-Wing™ paperboard multipack design to continue to remove single-use plastic packaging from supermarket shelves. Heinz is first to market with WestRock’s new, patent-pending packaging innovation which offers a sustainable, robust and convenient alternative to single-use plastic shrink wrap packaging.
The move advances Heinz’s sustainability initiatives. According to Heinz, it will eliminate 550 tons of plastic packaging from its supply chain. The innovative, glue-free design uses 50 percent less paperboard material than a fully enclosed box and 10 percent less material than a traditional sleeve design. Made with WestRock’s PEFC-certified CarrierKote® paperboard, the new sleeve comes from sustainably managed forests and is recyclable.
