The glass packaging manufacturer was briefed by Duerr’s to develop a jar that looked like, and had the feel of, citrus fruit. Sales and marketing director, Richard Duerr says: “The shape and format of preserve jars hasn’t changed for a long time – consumer research told us that we needed to do something to shake up the category and appeal to a younger consumer.” Ardagh created the packaging through a combination of 3D printing, prototyping and CAD sculptured embossing. This advanced software allowed the designer hands-on control to manually sculpt the intricate and real-life effects on the container, in this case the peel of the orange. In addition a full body shrink label covered the container as a conventional label would crease over the jar’s spherical surface.