Downy (Lenor) Parfum des Secrets Package (Procter & Gamble)

Downy (Lenor) Parfum des Secrets Package (Procter & Gamble)

Created by a beauty designer and inspired by fine fragrance packaging, this container from Procter & Gamble is multi-faceted and resembles a fine cut diamond.

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The use of a removable full body sleeve allows for easy recycling. Because of the sleeve the colorants can be removed from the PET bottle while maintaining shelf appeal. Secondly the sleeve’s perforation allows easy removal of the sleeve, further increasing the pack’s recyclability.

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