This will allow the brand to phase out all plastics and give consumers a kerbside recyclable wrapping.
Offering a 12-month minimum shelf life, Cox & Co’s new paper flow wrap solution could be a big step in reducing the large amount of chocolate packaging waste that currently ends up in landfill.
Gavin Cox, founder of Cox & Co, said consumers are now actively seeking brands that take sustainability seriously and products that are easy to recycle.
“Chocolate is a popular household purchase and yet so little of the packaging can be easily recycled at kerbside.”
This new packaging also allows the brand to reduce its packaging costs by 35%, offsetting price rises and enabling it to continue to offer its bars at a competitive price.
“This will make a significant difference to our costs overall,” added Cox. “We can effectively keep prices competitive whilst doing our bit to reduce our environmental impact; it’s a win win.”