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Nutella

AI FOR BRANDING

27 Mar 2023
sandeepg.connect011
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Nutella
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Following the theme of last week’s blog, this week’s piece will use pictorial representations of AI-generated brands and parallelly examine commercial success to truly understand the impact of the design of a product once it hits the shelves.

While statistics alone should be enough to reveal what works and what doesn’t, what further analysis will help us define is the reliability of AI.

7 Types of Plastic Used in Food Packaging

7 Types of Plastic Used in Food Packaging

24 Mar 2023
Komal Sharma
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7 Types of Plastic Used in Food Packaging
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All of us interact with plastics, whether you’re cracking open a fresh bag of potato chips or diving into a crisply wrapped bushel of homemade chocolate chip cookies. Manufacturers use plastics to package each neatly wrapped food item. This is a wonderful thing!

After all, plastics ensure fresh ingredients stay well-preserved. They also protect our favorite products from contamination. Explore some of the different types of plastics commonly used in food packaging. Moreover, discover just how prominent these plastics are in our daily lives.

Preservation & Packing of Tender Coconut Water

24 Mar 2023
Komal Sharma
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Coconut water refers to the liquid endosperm of a tender coconut at an age of approximately 9 months from the time of pollination, the period before the solid endosperm or white meat forms. It is a pure and nutritious beverage in its natural state. The coconut husk is an excellent package for water which contains sugars, minerals, amino acids, and vitamins. Tender coconut water is a natural source of electrolytes, minerals, vitamins, complex carbohydrates, Amino acids, and other nutrients.

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ISHIDA TECHNOLOGY PROVES A SOUND INVESTMENT FOR MUSHROOM SPECIALIST

22 Mar 2023
pr011
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An Ishida multihead weigher has enabled a leading French specialist mushroom and vegetable supplier to optimise the packing of its new pan-fried range, significantly increasing production while reducing product giveaway to deliver an attractive return on investment.

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Pelliconi presents a new technology for sealing baby food jars: SoPure

16 Mar 2023
Komal Sharma
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SoPure® is an original solution because it is a capsule free of plasticizers such as phthalates—used to make PVC flexible—and made with Provalin®, a compound produced by Actega.

Migrational properties of Provalin® for SoPure®

Provalin® is a blend of thermoplastic elastomers (TPE) composed by more than 95% polymer and less than 5%  lubricants and stabilizers.

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The MULTIVAC Group is presented in a new corporate design

16 Mar 2023
pr011
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Since March MULTIVAC has combined all aspects of the company's expertise in packaging and processing solutions under one new brand identity, which is now even more striking and memorable in its impact. The start of the redesign is represented by the gradual introduction of the newly conceived MULTIVAC homepage, which is fashioned in the new corporate design. The new visual appearance of the Group will be seen in other media in the coming months, for example the company's presence at the interpack 2023 trade fair.

Umbrella brand of the MULTIVAC Group combines all its expertise

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TekniPlex Consumer Products Hires Wendy Warner as VP of Fast-Moving Consumer Goods

16 Mar 2023
pr011
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Consumer goods industry veteran will help develop and drive global business 
strategy, in what amounts to a new executive position for TekniPlex.

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Putting the ‘boogie back into bakery’ by Family (and friends)

14 Mar 2023
GraniaJain
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They contain just 5 raw, natural ingredients including oats, dates and coconut sugar, and are gluten-free and vegan with no additives or colours.

However, ‘Pri’s Puddings’ (as the brand was previously named) wasn’t engaging with enough target consumers- its on-shelf presence was struggling in the highly competitive healthy snacking category and the packaging lacked strong flavour cues or a distinctive tone of voice.

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Industry stand out: 100% recyclable baby food packaging

13 Mar 2023
GraniaJain
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Healthy kids’ food brand, Little Dish, is set to relaunch its eight delicious, veg-packed children’s meals on 6th February 2023. 

The pioneers of fresh food for kids have worked with talented chefs and experts in children’s nutrition and feeding to ensure the new meals are nutritionally balanced for little ones, contain just the right textures, and taste as good as homemade. The updated recipes have up to six different veggies in each meal with exciting new vegetables blended into the mashed potato and sauces, plus ‘made from scratch’ curry pastes to boost flavour. 

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PepsiCo trails paper-based packaging for Walkers Baked

13 Mar 2023
Komal Sharma
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PepsiCo is trialing new, paper-based outer packaging for its Walkers brand, specifically for the Walkers Baked multipacks.

The trial pack is widely recyclable and will replace plastic outer wrapping on more than 30,000 six-pack multipacks of two popular Walkers Baked flavors – Sea Salt and Cheese and Onion.

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