Food Packaging

The global alcohol packaging market was valued at $69.2bn in 2024 and is estimated to grow at a CAGR of 4.7% from 2025 to 2034, according to Global Market Insights.

That is a lot of packaging! The research specialist said sustainability and reduction of carbon inspire innovation in packaging for alcoholic beverages.

As with all brands, the alcohol companies put an emphasis on waste reduction as ever-increasing compliance and legislation impacts the sector.

Added to this is consumer demand on eco-friendly products – with recycling and circularity a key area.

In a landmark move toward sustainable packaging, the Food Safety and Standards Authority of India (FSSAI) has officially greenlit the use of recycled polyethylene terephthalate (PET) in food packaging. The announcement, published in the official Gazette on March 28, 2025, marks a significant regulatory shift aimed at reducing plastic waste and supporting a circular economy.

Inspired by paperboard cups, Metsä Board’s packaging design team developed the new paperboard mug with a heat-sealed transparent plastic film that keeps the liquorice fresh. Once opened, the reclosable paperboard cover effectively preserves the liquorice.

Huhtamaki and Slush have joined forces to revolutionize event sustainability by introducing a 100% closed-loop recycling system for every cup and lid used at Slush 2024. This bold move sets a new benchmark for resource management in the events sector, with all hot and cold drink cups made from recyclable fiber and collected for recycling on-site in Finland.

KRAIBURG TPE, a leading global manufacturer of thermoplastic elastomers, has unveiled its FC/AD/PP series—an innovative material designed to enhance sustainability, improve manufacturing efficiency, and meet global food contact regulations.

Simply is making waves in the prebiotic soda category with the launch of Simply Pop, a fruit-forward beverage line designed to support gut health and immunity. Packaged in 12-oz. shelf-stable slim cans, Simply Pop delivers 6 grams of prebiotic fiber, Vitamin C, and Zinc, offering both functionality and refreshment.