It comes in 57 gram pots in three varieties- with Chicken, with Salmon and with White Fish – and in multipack pack sizes of two, four and 48 pots.
It was developed with the insights of a behavioural study into the impact of the product shape, commissioned by the pet food brand, which revealed that the jelly pyramid shape leads to the full range of natural wide bite/lick-bite/lick/chew behaviours, as well as stimulates wider bites.
The ‘easy release’ design of packaging pots helps to avoid spillages or the need for cutlery to scrape out the food.
The product is designed for owners who are increasingly looking to bond with their feline companions and want to feed them visibly appealing and delectable food, whilst also being convenient to serve.
Rossana Regalia, European marketing manager, Gourmet, said: “Our patented packaging design is truly unique in the category and helps to offer a premium serve, elevating the serving experience for pet owners who want to pamper their feline companions.”
The new product is being rolled out across various European markets including Italy, France, UK, Germany, Spain, Switzerland, Poland, Portugal, Ireland, Belgium, Netherlands, Austria, Czech Republic, Greece, Slovakia, and Malta.