Mother’s Recipe has launched their Ginger Garlic Paste in an 300 gram tub pack, currently, it is available in stand-up pouch, spout stand-up pouch, glass bottle, plastic bottle, tube packaging and pillow pouch, but this pack will offer ultimate convenience, zero wastage, easy storage and authentic taste to consumers.
A key principle for modern product packaging is that the easier it is to use a product, the more likely it will be accepted by consumers. The demands of the FMCG segment are evolving everyday and consumers are seeking convenience and better packaged products.
In this packaging utmost priority was given to consumer convenience and product quality, the spout packs had added some convenience in the category, However, retaining the authentic taste of the paste and reducing wastage was a challenge. The new product packaging addresses these issues providing authentic taste without any preservatives and absolutely zero wastage, as consumer can scoop it out as per their requirement and store it easily.