cocktail retail pack

one of the uk&rsquos newest startup businesses is shaking up the spirits industry with a range of unique &lsquomakeathome&rsquo cocktail kits . shaken, a subscription based diy cocktail delivery service, launched its first instore retail pack at fortnum &amp mason at the start of july, in partnership with william grant &amp sons. the retail pack for it, stand out on shelf by creating a generic presentation box that would fit a combination of five different sized bottles. the pack features a removable tray which can be locked in position with the height of the largest bottle and friction fit diecut holes secure the other bottles in place. the outer sleeve is printed matt black and uses a gloss finish to highlight cocktail themed icons. the outer packaging also features a sticker that wraps around the end of the box, highlighting key cocktail and ingredient information, and acting as a security feature. an additional leaflet, featuring recipes and tasting notes also sits within the packaging. this retail pack that is appropriate for everyday use and giftgiving.