Cadbury switches to 65% certified recycled plastic packaging across three Easter Mini Eggs

The 31.9g, 74g and 256g Cadbury Mini Eggs bags will make the change this Easter.

In addition, small and large Easter Cadbury tablets will be wrapped in 80% certified recycled plastic packaging, also through a mass balance approach, and the ribbon handle of the Cadbury Special Gesture Easter Egg range has been replaced with a recyclable cardboard handle.

Last year, the company introduced the Cadbury Easter Favourites Pouch with the outer packaging made from paper, and has previously removed 6.4 million plastic windows across the Easter egg range.

The 2026 packaging uses Amcor’s AmFiniti Recycled Content, which converts post-consumer plastic waste into new packaging.

Through this partnership, approximately 134 tonnes of post-consumer recycled plastic will be sourced to produce packaging across different parts of the Cadbury Easter range this year.

The new bags will also include a scannable QR code on the back of packs, providing customers with more information on the product’s use of recycled material and Mondelēz’s overall approach to sustainable packaging.

Joanna Dias, UK&I Sustainability Lead, Mondelēz International, said: “Our Cadbury Mini Eggs range is an iconic Easter treat, loved by people across the UK & Ireland, and this is an exciting moment to increase our use of recycled plastic packaging across the Easter range.  Continuing our partnership with Amcor to grow our impact, our Cadbury Mini Eggs this Easter are another fantastic milestone for Mondelēz UK&I as we work towards the delivery of Mondelēz’s global sustainability goals, namely, reducing our use of virgin plastic.

Janice Narainsamy, senior product development engineer, Amcor, added: “It’s fantastic to see our collaboration with Mondelēz International come to life with AmFiniti Recycled Content in iconic products like Cadbury Mini Eggs. Expanding recycled content into seasonal favourites such as the Easter range demonstrates what’s possible when innovation and partnership align. This milestone shows how we can integrate more circular packaging solutions at scale, while maintaining the performance and quality consumers expect.”