BURTON’S BISCUITS CADBURY FINGER SNACK PACK – AN INNOVATIVE ‘SNAP AND GO’

Introducing our stand-out, innovative snack pack concept that taps into the on-the-go convenience market. Delivering strong brand identity and on-shelf aesthetics for retailers, the novel design features a laser-perforated lid that allows consumers to snap off one pack and keep the rest sealed for later. The PET heat-sealed film can be applied to all materials, allowing maximum flexibility for brand owners who require novel tray shapes such as the Cadbury Finger. A collaboration between Packaging Automation and our Advanced Packaging Expertise (APEX) Innovation team at the Parkside creative suite facility was key to the creation of the snack pack concept.

KEY BENEFITS:

• PET heat-seal lidding film that can be applied to all tray materials
• Integral waved perforation pattern ensures a consistent and clean snap
• Optional number of cavities, offering flexibility to brand owners
• Flexible cavity design and shape Convenient and easy to use for consumers
• Optimal shelf appeal for retailers, with printed cardboard outer
• Addresses food waste concerns and portion control