shaun weston12 nov 2014           © stevendepoloa new report on bottled water packaging innovation from specialist food and drink consultancy zenith international has highlighted four key themes driving new product development worldwide.cost reductionlower environmental impactbrand differentiationnew niche creation.over 70 indepth product profiles, which contain images as well as a detailed product overview, description of the innovation and current use in the market, are categorised under eight headings.petcaps and closuresglasscanscartonsbags and pouchessecondary packagingchildren&39s bottled water."continuous cost reduction has been a primary focus for many recent innovations in bottled water packaging," said zenith chairman richard hall. "these stretch right through production to storage and transport, but are particularly apparent in bottle lightweighting, less material for caps and labels, plus new ideas for multipacks."reducing environmental impact has been the second main driver, extending from relentless scrutiny of material usage to new plantbased plastics and recyclefriendly adhesives. the most visible changes, though, are often striking aesthetic and niche benefit initiatives to differentiate products on the shelf and attract new customers."this report offers a comprehensive overview of current trends and the latest in new product development for anyone looking to offer innovative packaging and added value to consumers."source httpwww.foodbev.comnews4keythemesdrivingnewproductdevelop.vgrjl2epyt8