Absolut has successfully trialled an industry-first paper-based cap and bottle duo as part of the company’s ongoing vision to create a fully biobased bottle. The cap is a collaboration with Blue Ocean Closures (BOC), a Swedish start-up that has formed a pioneer community to reduce plastics through fibre packaging innovation. The bottle and cap completed its first trial at an event in May, being put to the test by a community of bartenders.
Absolut has a history of working towards long-term environmental goals and pushing boundaries with its packaging. In 2023, the brand made waves with the launch of “Absolut Paper” in collaboration with Paboco (Paper Bottle Company). Absolut successfully trialled the single-mould paper-based bottles at select Tesco stores in the UK.
Absolut’s commitment to generating change led to the exploration of the final element – a paper-based cap. With no viable options available in the market, Absolut teamed up with BOC to develop one.
