The debut, announced during UK Prime Minister Sir Keir Starmer’s trade visit to India on 9 October, highlights cross-border innovation in the drinks industry.
The project is the result of a three-way partnership between UK sustainable packaging pioneer Frugalpac, Indian conglomerate ITC’s Packaging and Printing Business, and Rhea Distilleries.
Frugal Bottle: A Revolution in Eco-Friendly Innovation
Developed by Ipswich-based Frugalpac, the Frugal Bottle is the world’s first commercially available paper bottle for wines and spirits. Made from 94% recycled paperboard with a food-grade liner, it is five times lighter than glass and has a carbon footprint up to six times lower. Its design allows the paper shell to be easily separated and recycled through existing waste streams.
