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Winners of the Recreate Packaging competition 2021 announced

For the fifth time, the biannual Recreate Packaging competition challenged the international design community to generate new and exciting packaging solutions. The theme of this year’s contest was “Design Circular”. Competitors were tasked with creating the next generation of renewable and circular packaging: to replace fossil-based materials with renewable ones, to reduce waste and enable easier and more efficient recycling.

Since people today want to live greener lives, they look for choices that can make the world a better place. That’s why we supplied the following Stora Enso materials for the contestants to use in their designs:

• CKB Nude brown kraft board

• Cupforma Natura food service board

• Natura Life brown liquid packaging board

• Tambrite / Tamfold carton boards

This year’s competition saw a big international turnout with 21 different countries represented from around the world. The engagement, innovation and creativity shown by competitors in tackling the brief shines through in the quality of entries received. But in the end, just 3 winners had to be chosen.

Introducing the winners of the Recreate Packaging competition 2021. 1st place, “flatBowl” by Guillermo Acevedo Beltran from Colombia. 2nd place, “Shirt Packaging” by Viktoriia Schmidt and Arthur Schmidt from Germany. And 3rd place, “LOOP – The infinite Packaging” by Antonella Zeverino, Denise Aimar, Chiara Borghi and Valentina Rizzo from Italy.

Similar to previous editions, industry experts were invited to form a jury and determine the winners of the competition. They were to evaluate each design from these aspects: sustainability, functionality, user experience, market potential, innovation, production readiness and retail & logistic perspective. This is what some of the jury had to say about the winning designs.

Contact Person: 
Jesse Rep
Director Sustainability, Packaging Material
+358 20 46 131
Company Name: 
Stora Enso