January
19
/ 2023
To combat myths about deforestation and reduce consumption guilt, the new sustainability campaign emphasizes how our industry protects wildlife and habitats; creates innovative, renewable products; and supports the health of our planet through recycling and sustainability efforts. Using print, video, and social media ads, the P&PB's new campaign connects with the young and the young at heart through a world awash in color and relatable storytelling. This campaign alone has amassed almost 48 million video views across social media, CTV, and display platforms.
