Packaging plays a significant role in showcasing a product’s value proposition. It’s a visual representation of the brand’s promise, positioning, and the unique benefits it offers to consumers. Visual elements like colors, typography, and imagery can convey a product's value.
Brands can use packaging to evoke emotions and connect with consumers. They can communicate their distinction through design elements like packaging shapes, features, or informative labeling. However, using effective packaging practices is crucial to make them more sustainable.