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P&G launches ingenious Eco Box design for Tide

The Tide Eco-Box is the ground breaking new product launch from P&G in Fabric Care’s division for E-Commerce. The new Tide Eco-Box uses less packaging, contains 60% less plastic and 30% less water than the conventional pack available. The cutting edge innovation provides a lighter shipping footprint as it doesn’t require any secondary packaging in form of re-boxing or bubble wrap that drastically reduces weight of overall package.

"Its size is perfect for the e-commerce supply chain," said David Luttenberger global packaging director at market research firm Mintel. "It's an easy package for nearly any consumer to pick it up, manipulate the opening features, and dispense from." This box is compact in design as it takes up less space because of its design.

A Brief Journey of Packaging

The packaging industry is one the oldest industries that has been around since the beginning of man. Early man used vessels and containers made of natural materials in form of leaves, nuts or gourds, bamboo, coconut shells animal skin, wood as a packaging material for transporting, storing, and protecting food and tool related items.

The History of Packaging begins with package, contain, protect, and transport food and tools but the modern packaging is all about significant attempts to make packaging attractive. With the advancements in technology we even see new substrates and packaging shapes in plethora of designs and dimensions.

Packaging began approximately 5000 BC – 3500 BC in the age of hunters and gatherers where very early in time, food was consumed where it was found locally so there was no need for packaging.  But as the civilizations grew, the need to contain, protect, and transport of food supplies became really demanding. People started using woven sacks and baskets made from a variety of plants, wooden boxes and crates to store and protect crops and food for the winter.

The industrial revolution was, perhaps, the most important event in the history of packaging transformation with the products began to be produced by machines, instead of manual operations in a more efficient manner than ever before. Nicholas Appert known as the Father of Canning devised a method to preserve foodstuffs. This era saw a series of remarkable innovations like printing press, folding cartons, molded glass, and cellophane that played huge role in shaping todays packaging trends. In mid-19th century the inventions of plastics like polyethylene and propylene and Eckert and Ziegler patented first commercial modern plastics injection molding machine, plastics became everyone’s favourite.  Tetra Pack invented by Erik Wallenberg in 1951 entirely changed the food and liquid packaging format that even exists today. Amongst all these industrial developments Michigan State University - School of Packaging became the first institution to establish a School of Packaging in 1952 to promote the packaging knowledge in the entire world.

 In last couple of decades, advancements in digital technologies , personal computing, and mobiles have tremendously transformed consumer behavior and thus their rapid changing expectations has brought the competition in packaging to the pinnacle. Now a days branding and packaging have become essential to market the products because every brand tries to influence the consumer choices to take decisions in favor of their products focusing on the fact that packaging has become a silent salesman.

The latest trends in the packaging industry emphasize on concepts that are in harmony with nature and have minimal impact on the environment. I strongly feel there should the focus to be shifted from convention packaging to sustainable and green packaging. Now the industry is also opting for sustainable methods, so there is less wastage and lower carbon footprint, more recyclability and more possibilities of reusability.

A new push towards Sustainable Packaging - BOTTA Packaging with ESSELUNGA to substitute bubble wrap with Paper.

BOTTA Packaging flanked the leading Italian supermarkets chain Esselunga to develop an innovative envelope, entirely lined with corrugated paper, to protect bottles and eggs during online shopping deliveries. A clear and determined choice to meet customer needs in a more sustainable way. 
 
The traditional and widespread use of bubble wrap (plastic) inside e-commerce packaging is considered a non-sustainable habit which also implies the risk of annoying end consumers. Receiving packaging in different materials which need to be separated upon disposal, is a difficulty that the customer prefers not to face. The Botta Eco-Envelope is a solution which eliminates bubble wrap from packaging, providing a product entirely recyclable in the paper bin and highly sustainable, whilst still ensuring the same parameters of protection and resistance.    
 
75% of consumers admit that the sustainability of packaging influences their purchasing decisions. The majority of end users is willing to switch Brand if its packaging is not sustainable. (Coleman Parkes Research, 2018). “This insight has driven part of our own corporate strategy - declared Lara Botta, VP of the Company - bringing us to increase investments in research and development not only of traditional cardboard packaging, but also in building a sound expertise in sustainable packaging as a whole: outside, inside, fillers, logistics, optimization and, last but not least, materials innovation”. 
 
“Having decided to invest in finding a sustainable solution for its clients – continues Lara Botta – is proof of the fact Esselunga really listens to needs of the market, and of its customers. We are really proud to have been chosen by Esselunga to support them in this process of evolution and change of their e-commerce packaging.” 
 
Botta Packaging, selected as Sustainable Packaging Experts by Comieco (National Consortium for the Recovery and Recycling of Cellulose-based Packaging), always remains oriented towards the best ecofriendly solutions for its clients, drawing on innovation both inside and outside its sector.  With an Open Innovation approach, Botta Packaging in fact cooperates with other companies and Universities alike, to contaminate its research and development, keep up with what is new, and keep driving for continuous improvement of its product offering.   
 
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BOTTA Packaging produces corrugated cardboard boxes and industrial packaging since 1947, representing the right mix of manufacturing tradition and innovation. The company has also become specialized in Innovative and Sustainable packaging solutions, in line with its commitment to environmental protection and social responsibility, which earned it the recognition of Italian Eco Pack by the Turin Polytechnic University and the selection as Sustainable Packaging Experts by Comieco. Instapack.me, the advanced e-commerce portal, was created adopting cutting edge and pioneering technologies in the packaging sector, using an Open Innovation approach. BOTTA Packaging is one of only 11 Italian companies listed as Europe’s 100 Digital Champions by the Financial Times.