Health and wellness brands looking to engage consumers while collecting real-time supply chain and user data can now elevate their omnichannel marketing strategy using CpaX NFC Connected Packaging.
Jones Healthcare Group launched this platform complete with intelligent package components and customizable cloud software to drive digital user experiences and decision-making like never before.
“Product packaging is now a major player in our connected world through the ‘Internet of Things,’ delivering incredible benefits to both brands and consumers,” says Nic Hunt, chief strategy officer at Jones. “Through CpaX, brands have new ways to address critical safety and brand protection issues like counterfeiting and grey market diversion, while also engaging consumers remotely, encouraging behavior and sharing information in real-time – truly learning more about your customer and product lifecycle than ever before.”
Here’s how it works:
- Brands work with Jones to select their NFC tag type based on unique needs;
- Jones develops physical packaging with brand holders, and embeds NFC tags into that packaging;
- Jones, digital partners and brand holders develop the digital experience enabled by the packaging;
- When the product reaches retail shelves, consumers tap smartphones or other NFC-enabled devices to interactive packaging, engaging with the partners’ digital experiences. And, those experiences can be changed in real-time;
- Brands access a cloud portal to track and measure products and consumer experiences at the individual item level
“CpaX NFC packaging has important implications for healthcare in particular,” said Chris Jones Harris, principal corporate development at Jones. “Consumers are turning to self-care more than ever and this connectivity allows brands to share real-time information about health products and pharmaceuticals, including at-home health testing kits – whether it’s video tutorials and usage instructions, medication indications, test results, or recall information. There’s a lot of power in healthcare packaging today.”
While CpaX NFC packaging can connect to any digital experience a brand chooses, Jones offers an “out-of-the-box” digital solution for brands in partnership with TPG Rewards Inc.
The experience includes product authentication, a digital sales associate to educate consumers on your product, and a cloud-based platform for displaying engagement metrics such as location, time and item identification.
What's more, brands can choose to add loyalty programs, rewards, couponing and game capabilities. Jones also partners with a range of additional digital providers who can help brands create differentiated experiences.
Packaging Technology Group (PTG) Completes Its Line of Thermally Pre-Qualified 2-8°C Shipping Solutions for Vaccines and BiologicsNews:
As pharmaceutical manufacturers race to respond to the global health crisis with a vaccine, the need to protect any potential vaccine's temperature tolerance remains a priority. According to the WHO (World Health Organization), up to 50% of vaccines are wasted each year, often due to inadequate temperature control in supply chain.
Packaging Technology Group has spent the last 15+ years protecting life-saving medications by designing, engineering, and manufacturing thermal packaging solutions for the world's leading pharmaceutical companies. PTG's engineering team has worked tirelessly to ensure qualified options will be available when it comes time to distribute the vaccine to 8 billion people around the globe, safely.
"Most vaccines require a 2-8°C temperature range, and others could be -80°C. It is essential that any vaccine maintains its required temperature throughout the supply chain,” said Bill Blezard, Chief Executive Officer of PTG. “We are committed to developing packaging designed to improve and simplify shipping solutions for critical temperature-sensitive pharmaceuticals and biologics."
The new off-the-shelf line pre-qualified solutions include small, medium, and large shippers that all maintain a temperature profile of 2-8°C for 48-96 hours. Each shipper has a qualified design to perform in the summer and winter seasons. This new line offers clients ease of ordering and will be a superior choice when selecting a supportive thermal shipper for vaccines and new biologics.
The pre-qualified solutions are offered in four different insulating materials, including EPS (expanded polystyrene), Cellulose, VIP (vacuum insulated panels), and PUR (polyurethane). The shippers in the cellulose line are 100% curbside recyclable and certified re-pulpable, which means the entire box can be conveniently disposed of in a standard recycling bin. To date, PTG has saved ~400,000 pounds of EPS from landfills by offering this earth-friendly solution.
What is 3D Printing?
Also known as additive manufacturing, 3D printing take a digital file as input to produce solid, three dimensional objects by ejecting molten plastic (or bioplastic) on to a base and gradually building up the design by layers. Each layer can be seen as a thinly sliced horizontal cross-section of the eventual object.
Benefits of 3D Printing
US-based capital equipment company KLA has enhanced its systems portfolio for advanced packaging with the launch of new tools.
The new tools include the Kronos 1190 wafer-level packaging inspection system, the ICOS F160XP and the ICOS T3/T7 Series.
The systems will allow the customers to advance semiconductor device fabrication at the packaging stage. They will support the customers to overcome a broad range of integrated circuit (IC) challenges.
Kronos 1190 is designed to offer inline process control for advanced wafer-level packaging process steps and the ICOS F160XP performs inspection and die sorting after wafer-level packages are tested and diced.
The ICOS T3/T7 Series are designed to address varying inspection needs throughout the packaging assembly process.
KLA Electronics, Packaging and Components (EPC) group executive vice-president Oreste Donzella said: “Process control across all stages of packaging manufacturing, from wafer- to component-level process steps, becomes more critical as innovations continue to advance packaging technology.
“Our newly launched products help device manufacturers, foundries and outsourced semiconductor and test (OSAT) providers meet expectations for quality and reliability in an increasingly diverse and complex packaging segment.
“At KLA, we see a unique opportunity to leverage our 40+ year history of innovating semiconductor front-end fabrication technologies to further accelerate packaging yield through advanced process control solutions.”
Bottom line, the look and feel of packaging are primary drivers that influence a customer’s purchasing decision in the aisle. It’s a powerful enabler that meets consumers’ need for a personalized brand experience. One of the key ways to create that experience is the use of finishing technologies. Amcor’s AmPlify™ finishing technologies for packaging is a portfolio of solutions designed to create engagement opportunities through more intense experiences with packaging elements that embody a product’s flavor, texture and scent. “We have developed a platform of inking techniques that builds brand impressions and empowers shoppers to interact with your products,” said Amcor Flexibles North America Marketing Director John Kearny. “By utilizing our market insights, research and development strength, and design capabilities, AmPlify finishing technologies for packaging can deliver more consumer engagement and greater sales in the aisle.” From a technical perspective, AmPlify finishing technologies for packaging offer the ability to control the coefficient of friction of materials resulting in improved operational efficiency and machinability while offering a wide range of finishes that can be applied to a broad portfolio of packaging materials and specifications: o Antiglare delivers clarity and improved contrast, elevating brands on the shelf with glare-free and reduced-reflection designs o Digital print closes the distance between store shelf and shopping cart by delivering improved speed to market and lower costs for small volume items o Holographic films – with three-dimensional imaging revealed by changes in light – bring interest and brightness to packaging o Kromasilk™ satin finish lends a refined pearlescent print surface and a three-dimensional, rich, silky surface o Gloss and matte inks create a premium appearance for gourmet and upscale products through highlighted graphics that pop or decrease light reflection o Metallics create an eye-catching package using highly reflective inks to really stand out o Uniquely produced soft-touch films offer a more cost-effective way to achieve a smooth feel that resonates with consumers and also may be applied only in specific areas of the package that you choose to complement graphics o Tactile inks enhance consumer engagement and interest by supplementing a product’s natural flavor and quality with a tactile experience that creates a standout package consumers can see and feel
In helping brands, manufacturers and logistics businesses keep pace with this uplift in intensity, global coding and marking specialists, DataLase, has responded to the situation with its highly acclaimed Case Coding Solution. Enabling hard pressed supply chains to be responsive and flexible to consumer demand, the solution uses laser to provide a fast and highly efficient method of applying variable information, such as barcodes, date & lot codes, QR codes, graphics and sequential batch numbers, onto corrugated boxes and shelf ready packaging (SRP).
The polyethylene (PE) recyclate that facilitated this innovation is Mersalen®, produced by APK AG, Merseburg (Germany). APK’s solvent-based Newcycling® technology generates Mersalen® from complex polyethylene / polyamide multilayer film waste that is difficult for most conventional recycling processes to recycle. ‘The quality and purity of our LDPE recyclate shows properties close to virgin plastics and is suitable for a wide range of packaging applications’, says Florian Riedl, APK AG’s Director of Business Development. The tube produced with Huhtamaki’s laminate contains 19% Mersalen® recyclates and its performance is nearly identical with the standard referenced PBL structure produced with virgin LDPE. The ambitious R&D unit at Huhtamaki Flexible Packaging Europe plans to further increase the percentage of recycled content in their products and will test recyclates based on different feedstock streams. With regard to the different input streams for plastics, recycling post-consumer waste streams stands at the centre of the circular economy discussion. Still, significant volumes of post-industrial waste need to be taken into account when implementing a truly circular plastics economy. In addition, if the plastics and the packaging industry aspire to reaching the goals of the European Plastics Strategy by 2030, post-industrial waste must become circular. ‘ When it comes to our waste feedstock streams, APK is looking into all options. We are producing recyclates from post-industrial material, we research compounds of post-industrial and post-consumer streams and, of course, we ultimately aim to provide excellent quality from post-consumer mixed plastic waste’, says Riedl. Currently, LDPE-recyclates based purely on post-consumer waste and suitable for food and cosmetic packaging, which requires food contact compliance, are not yet available on the European market. Huhtamaki and APK are cooperating closely to solve this challenge.
Many brand owners and companies along the supply chain invest heavily to bring sustainable packaging solutions to the shelf. However, deciding on suitable sustainable solutions is often not easy, says Syntegon. What appears like a simple choice of material, at first glance, often turns out to be a more complex task requiring information along the entire value chain. Capturing and storing data such as material production parameters, product properties and packaging processes as well as logistics and disposal can contribute to optimizing sustainable packaging. Matthias Klauser, expert in sustainable packaging solutions at Syntegon Technology, will explain how this can be achieved. In another presentation Dr Nathalie Muller, program manager at Inspectron will showcase MagID - a completely new way to overtly or covertly mark items or packaging. As part of the verification-as-a-service platform it can be used to identify and authenticate, as well as for secure track & trace in the supply chain. MagID, a magnetic barcode, has been referred to as a "chip-less NFC", making it environmentally friendly Inspectron and its partners say. Two other sessions will feature smart packaging’s contribution to the recycling and circularity issues facing the packaging sector: Ivan Gonzalez, CEO Recycl3R Solutions, will discuss How smart packaging can increase the recycling rates and increase consumer engagement with easy to implement solutions; and a whole panel session is devoted to Recycling and circularity… how digital fits in. So if sustainability is high on your agenda, but Smart Packaging is too, come and listen to how they can work together.
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