Driving toward a goal of using more sustainable materials in packaging, two Alexia Organic Potatoes brand products from potato producer Lamb Weston will use corn and potato starch in their packaging beginning in April 2021.
The packaging is partially made of potato starches, a byproduct of producing French fries. Research by GlobalData (March 2021) indicates more than 3 in 10 U.S. consumers believe environmentally friendly packaging material is a key driver of a purchase.
