• NEW INTERACTIVE HOLOGRAPHIC LABELS PROMOTE WINE PROVENANCE AND FIGHT FRAUD

    The National Office of Vine and Vitivinicultural Products (ONVPV) in Romania, is using the latest in holographic labels from specialist security printer Eltronis, to promote the provenance of its regional wines and protect drinkers from potential counterfeits.


    The new labels combine an instantly identifiable and visually pleasing holographic brand design with high-level security, including a unique code and serial number that enables verification online and via smartphones.